In recent months many publications have touted the growing trend of portion control and smaller serving sizes with articles, editorials, and reports from research and surveys. The trend seems to continue to grow and in the November issue of Baking Management another article focused on trends and statistics regarding smaller portions. The article titled “Everything in Moderation” sited data from Mintel Reports as well as Infoscan Reviews. As with past articles, the cause of this change in consumer behavior is attributed to customers seeking more healthy alternatives as well as the economic recession. Hugh Brooks, senior business manager for Dawn Food Products, was quoted saying “Pre-sliced products continue to grow quickly in terms of retailer shelf space.” Full cakes or large portions are beginning to look wasteful as most American consumers are living in smaller households. If a full cake is purchased there is a good chance that some will be wasted or thrown away. The drive for smaller pre-portioned cakes and desserts can be tricky for bakeries slicing products by hand. Bakeries that have FoodTools equipment can often order custom accessories to quickly and easily change cut patterns to achieve smaller portions. Bakeries without cutting and slicing equipment can contact FoodTools to work with a sales representative to find a machine that will work best for their products.
Source: Baking Management November 2011
Everything In Moderation by Maggie Hennessy
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